A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.
Ingredient Callouts: This product is also cruelty-free and gluten-free.
What Else You Need to Know: Get full-on lashes with this water-resistant, ultra-black formula that is clinically proven* to volumize, lengthen, lift, and curl lashes. It features an exclusive flat-to-fat brush: The fat side loads and lifts lashes; the flat side defines and curls. The longwear formula keeps lashes exposed all day.
*In an independent clinical study on 35 women.
- Use the Fat side to load and lift, wiggling at the base of your lashes to build volume.
- Use the Flat side to comb through and define, curl, and separate.
- Use the pointed tip to coat the hardest-to-reach lashes in the inner corners.
- Layer as desired.
Artistry Pro Tips:
- For max volume, make sure the Fat side of the brush is fully loaded and layer until you reach your desired effect.
- For max curl, use the Flat side of the brush to push up lashes while coating them from root to tip.
- For max length, use the pointed tip of the brush and apply vertically, focusing on your lash ends.
Rihanna’s Way: Rihanna loves to accentuate her eye shape with a fanned-out lash look; to achieve this, add extra layers to the just-outer edges of your lashes while brushing them outward.