







PRODUCT DESCRIPTION
A forty-two-colour eyeshadow palette with six step-by-step looks and endless mix-and-match possibilities.
Identity is made up of 42 bright and bold shades in a combination of matte, metallic, and colour-changing duochrome finishes. It’s a treasure-trove of colour options to craft majorly eye-catching looks. From neutral base and transition shades to daring and vibrant colours, Identity features an ultra-buttery texture and next-level pigment payoff with minimal fallout.
- Vegan friendly
- PETA certified cruelty free
- Colour-by-numbers style application
Palette contains:
- Base, 1 – Nude matte
- Base, 2 – Light pink matte
- Base, 3 – Pale sandy matte
- Base, 4 – Camel matte
- Base, 5 – Light brown matte
- Base, 6 – Pale gold matte
- Base, 7 – Peachy brown matte
- Transition, 1 – Light walnut matte
- Transition, 2 – Dark brown matte
- Transition, 3 – Light cherrywood matte
- Transition, 4 – Brown matte
- Transition, 5 – Soft brown matte
- Transition, 6 – Pinky orange matte
- Transition, 7 – Dusty brown matte
- Crease, 1 – Deep merlot matte
- Crease, 2 – Dark purple matte
- Crease, 3 – Vibrant pink matte
- Crease, 4 – Dusty orange matte
- Crease, 5 – Dark peach matte
- Crease, 6 – Brown matte with orange undertones
- Crease, 7 – Light chocolate matte
- Liner, 1 – Grey brown matte
- Liner, 2 – Golden bronze shimmer
- Liner, 3 – Light mahogany matte
- Liner, 4 – Brown shimmer
- Liner, 5 – Vibrant red matte
- Liner, 6 – Copper shimmer
- Liner, 7 – Deep khaki matte
- Pop, 1 – Gold metallic
- Pop, 2 – Light purple metallic
- Pop, 3 – Browny pink metallic
- Pop, 4 – Deep copper metallic
- Pop, 5 – Dark red metallic
- Pop, 6 – Dark orange metallic
- Pop, 7 – Silver metallic
- Highlight, 1 – Pale bronze shimmer
- Highlight, 2 – White gold shimmer
- Highlight, 3 – Rosy gold shimmer
- Highlight, 4 – Deep bronze shimmer
- Highlight, 5 – Purple grey shimmer
- Highlight, 6 – True gold shimmer
- Highlight, 7 – Yellow shimmer
Suggested Usage:
- Apply and blend eyeshadow over primed eyelids
- Following the six steps of basic eyeshadow application, Base, Transition, Crease, Liner Pop and Highlight, build your look in a colour-by-numbers style
- Alternatively, mix-and-match your favourite shades as desired to create customised looks
Please note: The best way to remove these eyeshadows is with an oil-based makeup remover
Mattes: Mica, Talc, Ethylhexyl Palmitate, Titanium Dioxide (CI 77891), Bis-Diglyceryl Polyacyladipate-2, Magnesium Stearate, Silica, Polyisobutene, Dimethicone, Phenoxyethanol, Ethylhexylglycerin. May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Red 27 (CI 45410), Yellow 5 (CI 19140), Red 40 (CI 16035), Blue 1 (CI 42090), Chrome Oxide Green (CI 77288).
Metallics/Shimmers: Talc, Mica, Ethylhexyl Palmitate, Titanium Dioxide (CI 77891), Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Polyisobutene, Silica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Ethylhexylglycerin. May Contain (+/-): Red 6 (CI 15850), Iron Oxides (CI 77492, CI 77499), Yellow 5 (CI 19140), Red 27 (CI 45410), Blue 1 (CI 42090), Red 40 (CI 16035).